Our Services
Marketing
We understand how best to market your unique travel product, and we can help make you stand out in the crowded international travel field. Our creative ideas, thoughtful marketing plans, professionalism, and cost-effective solutions deliver proven results.
Representation
Creative Resort Marketing provides cost-effective, results-driven Representation in the highly challenging, yet highly profitable market of North America. We market to travel agents, travel wholesalers, and the general public, using our experience and passion.
Training & Education
In order for travel agents and wholesale staff to confidently sell your product, they must be given the knowledge and tools needed to promote you. Our award-winning presentations combine creativity, humor, education, and passion to help you stand out from the crowd.
Market Intelligence
We are your eyes, ears, and voice in North America. As such, we will provide you with market intelligence, including developing trends, distribution updates, competitive analysis, destination marketing, and more. We study our markets and share information with you.
Trade Show Exposure
We have extensive experience exhibiting and presenting at travel shows (consumer, specialty and trade), as well as regional and destination roadshows, and we know how to maximize your trade show budgets. Our enthusiasm is unmatched and our focus is strictly on results.
Travel Distribution
We can help you make sense of the ever-changing travel distribution model. As distribution diversifies, we are here to help you with the specialty markets, niche target markets, B2B and B2C marketing, OTA strategies, and other undiscovered potentials as they arise.
Website Development
Without question, your most valuable marketing tool is your website. It works for you 24 hours per day. We can help maximize your internet exposure by providing valuable advice on your website, digital marketing campaigns, blogs, and so much more.
Consulting Services
Not ready for full Representation Services, but still looking for some advice on how to properly and aggressively market your product? We can provide you with effective and successful Consultative advice on marketing, websites, campaigns and more.
Campaign Consulting
We know how to implement campaigns that work and provide proven results. Designing campaigns and marketing strategies that are specific to the North American traveler will maximize your budget, and will focus attention on your target markets.
Social Media Advice
This is a very exciting time for technology, and we embrace the incredible importance of Social Media in today’s society. How you reach out to your clients continues to change at a fast pace. We will work with you to make Social Media work for YOU!
News & Updates
In order to stay front-of-mind for both travelers and travel trade, you must keep them up to date with news and happenings. Through the use of newsletters, social media and databases, we help spread your word to your potential clients.
Experience+Passion=Results
There is no substitute for Experience and Passion. Let OUR experience help to promote YOUR experience. Simply put, it is all about the Results. The Travel Industry continues to change and evolve. Join us on that journey, and let us help take you where you want to go.
About Us
Creative Resort Marketing is an innovative team of Marketing Professionals delivering unmatched, results-driven Travel Marketing Services. Our approach to travel marketing is unique, just like your travel product. Our Marketing and Resort Representation services are fully customized for each and every client to maximize your marketing budget.
The experienced, professional, friendly team at Creative Resort Marketing is ready to assist you with all aspects of your marketing needs, providing a full array of Marketing and Sales services – and so much more. We help provide you with creative, experienced advice, strategic planning and execution, and the tools necessary for you to reach out to your target market.
Whether you are looking for Resort Representation, Resort Marketing, Hotel Marketing, or simply Travel Marketing Consultation Services, let Creative Resort Marketing help you.
With over 18 years of travel marketing experience, Creative Resort Marketing knows how to market your unique travel product to your target market.
We pride ourselves on providing our clients with unique, creative marketing services. Our cost-effective methods deliver unmatched results.
We have spent years building strong relationships with travel professionals around the globe. Put those relationships to work for you.
We speak the language of travel - to both consumers and travel trade. Our award-winning presentations showcase your product in a creative, memorable experience.
Philanthropy
Our Clients
Yasawa Island Resort
Palm Grove
Sunset Resort
Coconuts Beach Club
Edgewater Resort
Creative Resort Marketing News
Vinaka!
A great big VINAKA to all the wonderful travel agents who attended the past two weeks Fiji Roadshow. It was so great to meet with you all, and to discuss how Yasawa Island Resort & Spa is the perfect location for your romance clients. I appreciate you taking the time to attend the seminars, and Read more about Vinaka![…]
Fiji Agent Roadshow
Bula! Are you a travel agent interested in learning more about Fiji? Want to meet with several resort and activity operators that are located in Fiji? Join us at our upcoming Fiji Roadshow. From 12-22 February, you can join us in the following cities to learn more about Fiji: Vancouver, Seattle, San Francisco, Walnut Creek, Read more about Fiji Agent Roadshow[…]
Happy Birthday – To Us!
We are so very thrilled to be celebrating our 15th year at Creative Resort Marketing. The past 15 years have passed by so quickly! Our travels have taken us around the globe, and we have been so very fortunate to have met literally thousands of travel agents and tens of thousands of consumers. We remain Read more about Happy Birthday – To Us![…]
Chicago – Our World Underwater
Attention all Scuba Divers in the Chicago area: Meet us at the Our World Underwater Show at the Chicago Marriott O’Hare on 17 & 8 February 2018. We will be there presenting Paradise Taveuni. Learn more about diving in Fiji, and why Paradise Taveuni is the premier dive destination in the South Pacific. See Read more about Chicago – Our World Underwater[…]
Divers – See you in Dallas!
Attention all Scuba Divers in the Dallas area: Meet us at the Our World Underwater Show at the Embassy Suites – Dallas/Frisco Hotel Convention Center on January 27 & 28 2018. We will be there presenting Paradise Taveuni. Learn more about diving in Fiji, and why Paradise Taveuni is the premier dive destination in the Read more about Divers – See you in Dallas![…]
Happy Holidays!
Happiest of Holidays to You and Yours!
Burbank – Do-over!
No one ever said I never learn my lessons. After last month’s successful but very long day in Burbank, I decided to fly in the previous night and wake up refreshed for my full day of meetings. Arriving into Bob Hope Burbank Airport, it was a longer walk to the rental car facility than it Read more about Burbank – Do-over![…]
Burbank – One Day
With one day of meetings in Westlake Village, I figured that I could fly into Burbank, pop over for my meetings, and fly home that night. Well, on paper it looked pretty easy. . . My first flight departed Denver at 5:00a. This means a 3:15a wake up call. Because there are very limited nonstop Read more about Burbank – One Day[…]
Las Vegas
(not actual size!) I just returned from a very quick trip to Las Vegas for a travel agent breakfast. It is often easy to forget just how large Las Vegas is, and the massive hotel and casino properties. The next hotel looks so close, but it is such a long walk between them. The sheer Read more about Las Vegas[…]
Seattle Coffee – It IS that good.
Another trip to Seattle, and another stack of credit card receipts from my favorite coffee houses. Seriously. The coffee really is that good. And also, my sales calls and appointments went great. Perhaps it was the constant rush of caffeine?
Fiji – Back Where I Belong
Yes, for the fourth time this year, I am back home in Fiji. And loving it! It is so great to see all my friends at Crusoe’s Retreat. The weather has been great, and the sunsets have been spectacular. It is no surprise that I consider Fiji to be my second home.
Brisbane, Melbourne & Crazy Football
OK. OK. I’ll admit it. I LOVE Australia. Beautiful country. Fun-loving people. And maybe the craziest ‘football’ in the world. My first stop was Brisbane, where I enjoyed summer-like weather and some great appointments and meetings. Brisbane is a very walkable city, and I really enjoyed going out for evening strolls and early morning walks. Read more about Brisbane, Melbourne & Crazy Football[…]
Driving though SoCal
This week I was very fortunate to have meetings throughout Southern California. First stop was Westlake Village. After some great meetings there, we drove down to Los Angeles and the LAX area. With meetings in Orange, Costa Mesa and Newport Beach, we were then off to San Diego. Four days, hundreds of miles driven, loads Read more about Driving though SoCal[…]
Oh! Canada!
Have I mentioned that I find Canadians to be the most polite people on earth? If you are walking down the sidewalk, and even give the appearance of wanting to cross the street, all traffic stops. This week, I visited with my many friends and travel colleagues in both Calgary and Edmonton. It is already Read more about Oh! Canada![…]
Fiji Rugby in Denver!
Its not every day you get to see Fiji Rugby. And, its pretty much once-in-a-lifetime that Fiji Rugby comes to Denver! This weekend was the Rugby Town Finals in Colorado, and Fiji Rugby was there to represent. And the winner of the tournament was . . . Fiji Rugby of course! Check out this Read more about Fiji Rugby in Denver![…]
Scuba Show Long Beach
No rest for the weary! After a very successful week in Fiji attending the Fiji Tourism Expo, I had to immediately depart after my last meeting on Friday so I could travel to Long Beach CA for this weekend’s Scuba Show. Advertised as the Diving Event of the Year, the Scuba Show has been in Read more about Scuba Show Long Beach[…]
Fiji – 3 Visits in 8 Weeks!
Phew! This is my third visit to Fiji in the last 8 weeks. I am starting to be on a first-name basis with my flight attendant friends on Fiji Airways. This visit is for the annual Fiji Tourism Expo. This is an annual event that brings in travel specialists from around the world, to visit Read more about Fiji – 3 Visits in 8 Weeks![…]
Surprise Trip to Fiji
Well, it has been only 20 days since I returned from my last trip to Fiji, and I was off again to this tropical paradise! I know, I know. Tough life! I was thrilled to visit Fiji and help out all my friends at Yasawa Island Resort. What an amazing team they have at Yasawa, Read more about Surprise Trip to Fiji[…]
Fiji – Crusoe’s Retreat
After a few days at Crusoe’s Retreat, I watched as a local walked up to the main Reception area, with a burlap sack. Some staff members ran down to meet him. I just had to see what was happening. The local proudly opened the bag to show off a dozen or so mud crabs that Read more about Fiji – Crusoe’s Retreat[…]
Los Angeles
There is a very cool website called Flight Diary, which allows you to track all of your flights. In doing so, I notice that the one airport I visit most often, and by far, is LAX. Not only do I travel to Los Angeles for regular meetings, but LAX is also the gateway I use Read more about Los Angeles[…]
DEMA 2016 – Las Vegas
Its that time of year again – DEMA! And this year, it is in Las Vegas. DEMA is the world’s largest Scuba Dive Expo. This year, I will be exhibiting at DEMA on behalf of Paradise Taveuni. This is an enormous show, and it is always great fun to walk through the many aisles, looking Read more about DEMA 2016 – Las Vegas[…]
Fiji Luxury Roadshow – Back at it!
And we’re back! Week two of the Tourism Fiji Luxury Travel Roadshow has us starting in beautiful San Francisco. With an event at the San Francisco Fairmont, there is simply no better place to take in the breathtaking views of this amazing city. After our event, we will shuttle down to San Jose, before we Read more about Fiji Luxury Roadshow – Back at it![…]
Fiji Marketing Forum
Want to spend the weekend chatting about Fiji? Sure. Want to stay in a waterfront hotel in Southern California? Why, yes. Want to share some fun and exciting marketing ideas with travel professionals from across North America? Why not! This weekend was the annual Fiji Marketing Forum, which gathered professionals from around North America to Read more about Fiji Marketing Forum[…]
Tourism Fiji – Luxury Travel Roadshow
Buckle up. We’re about to take off! This week, we are criss-crossing the country to promote Luxury Travel to Fiji! I will be presenting Yasawa Island Resort & Spa to luxury travel agents around the USA. Our first stop is Dallas Texas. Then off to some events in New York City, before flying cross-country to Read more about Tourism Fiji – Luxury Travel Roadshow[…]
Wow Wanaka!
Boy, I’ve got it good. I live in Colorado – one of the prettiest spots in America, with an amazing lifestyle and awesome weather. Then, I get to travel to fantastic places like Wanaka New Zealand. Wanaka is the closest place I have found to Colorado. Amazing natural beauty? Check. Great weather? Check. Tons of Read more about Wow Wanaka![…]
Rarotonga – Feels more and more like Home!
I am so very fortunate to regularly visit one of the world’s best tropical islands – Rarotonga – in the gorgeous Cook Islands. Even after more than twenty or so visits, the landing at the Rarotonga International Airport takes my breath away. This is one of the South Pacific’s most beautiful islands. And, the beauty of Read more about Rarotonga – Feels more and more like Home![…]
LA for the Day!
Sometimes, one day is enough. With only a few meetings in one day, it was a whirlwind. Early morning flight out of Denver, quick trip to get a rental car, a sales blitz of a few meetings, and back to LAX for my flight home that evening. This is the way to travel! With Read more about LA for the Day![…]
Seattle – and the weather is fine!
Seattle in August. Hot sunny days, beautiful nights. Amazing views of the city lights. It is always a joy traveling to Seattle, particularly during the summer months. It was so great seeing all the travel agents we visited this week, and we can’t wait for our next visit!
FTE 2016 – Fiji!
Bula from Fiji! We are attending and exhibiting at the Fiji Tourism Expo in Fiji. This has been a great week to meet with travel wholesale companies, OTAs, and other travel professionals from around the world. It has been a very fun week promoting tourism to Fiji, and meeting with such Read more about FTE 2016 – Fiji![…]
Coffee, Coffee Everywhere!
I have been known to enjoy a cup (or three) of really good coffee. Which makes my regular visits to Seattle so enjoyable. Plus, I have a chance to reconnect with some of my favorite travel industry colleagues. This remains a favorite place to visit, and not just for the jolt of caffeine!
San Antonio – for just a few hours
This is my second visit to San Antonio, and both of my visits have been measured in hours, not days. I am really disappointed that I did not have an opportunity to stay longer. Having heard so many great things about this city, it really is on my wish list to actually spend some time Read more about San Antonio – for just a few hours[…]
Home-Based Travel Agent Show
I am in Las Vegas attending the Home-Based Travel Agent Show. This is a fantastic event, with a lot of information, tools, and assistance for home-based travel agents. It is wonderful to see such great outreach to the valuable home-based agents, and the reception so far has been very positive.
Albuquerque NM
I just returned from a very quick trip to Albuquerque to meet with some great travel agents and a fantastic travel company. It was wonderful meeting everyone, and talking about the amazing South Pacific. On a side note, I want to say how incredibly impressed I am with New Mexico green chile – loved it!! Read more about Albuquerque NM[…]
Exciting Update – Paradise Taveuni
Bula from Paradise Taveuni! The entire Paradise Taveuni team would like to thank everyone for their wonderful and kind words of support and care after TC Winston had an uninvited visit to Taveuni. This means so much to everyone on Taveuni. I have been in regular contact with Terri at Paradise Taveuni. The entire team Read more about Exciting Update – Paradise Taveuni[…]
Thanks Los Angeles . . . and Hello San Jose!
A great big thank you to everyone who came out to the Travel & Adventure Show this past weekend at the Long Beach Convention Center. It was wonderful to see so many people interested in a dream holiday to the South Pacific. To all of our friends in San Jose – see you at this Read more about Thanks Los Angeles . . . and Hello San Jose![…]
Travel & Adventure Shows
Attention all of our friends in Southern California and the Bay Area: We will be exhibiting at the Travel & Adventure Shows in both Long Beach and the Bay Area. Los Angeles Travel & Adventure Show: 27-28 February Long Beach Convention Center Bay Area Travel & Adventure Show – 5-6 March Santa Clara Convention Center Read more about Travel & Adventure Shows[…]
BULA Fiji!
Just returned from a whirlwind trip to Fiji! The hot, sunny weather was superb, and the warm tropical waters made scuba diving a joy. This visit brought me to three of my favorite places in Fiji: Taveuni, the Coral Coast, and Yasawa Island. Three very different parts of Fiji, offering a true diversity of natural Read more about BULA Fiji![…]
See You in San Diego
We will be attending the San Diego Travel & Adventure Show the weekend of 16-17 January 2016. The show takes place at the San Diego Convention Center. Creative Resort Marketing will be in the Cook Islands Tourism Booth #633. Come visit us, learn more about the Cook Islands, and check out some of our amazing Read more about See You in San Diego[…]
Happy New Year!
Happy New Year! Tau Hou Hari Ia Manuia le Tausaga Fou Me Nomuni na marau ni siga ni sucu kei na tawase ni yabaki vou
Happy Holidays
Happiest of Holidays to You and Yours.
Scottsdale Travel Show
Just returned from a Travel Show in Scottsdale Arizona. I was very proud to be presenting the South Pacific and the Cook Islands to all of our new friends in Scottsdale. This is a great market, and visitors were very excited about travel to the beautiful South Pacific.
New Zealand Sales Mission – California & Texas
Starting in mid December, Air New Zealand will introduce nonstop service between Houston and Auckland. Tourism New Zealand is actively promoting the destination to wholesalers and travel agents throughout Texas, and I was very fortunate to join the Tourism New Zealand team in promoting this amazing destination. We participated in a TNZ Update in Los Read more about New Zealand Sales Mission – California & Texas[…]
Sales Calls in Australia & New Zealand
What a wonderful opportunity – visit Travel Companies in Sydney and Brisbane, and attend the Flight Centre Expo travel shows in Christchurch and Auckland! I always love visiting Australia and New Zealand, and every time I visit, I am reminded that these travel markets do differ quite a bit from the market in North America. Read more about Sales Calls in Australia & New Zealand[…]
Las Vegas Agent Show
I have just recently returned from the Home Based Travel Agents show in Las Vegas. The show was very well organized and very well run, and it allowed me the opportunity to meet with many home-based travel agents, as well as some great travel suppliers. Plus, it is always an added bonus when a show Read more about Las Vegas Agent Show[…]
Fiji Tourism Exchange
Another VERY successful Fiji Tourism Exchange! It was great to see all of our global wholesale and OTA partners at FTE. This is a wonderful opportunity to get together, discuss Fiji and its unique appeal, and coordinate strategies to market and promote this incredible destination. I have been attending FTE (and BFTE prior) since 2000, Read more about Fiji Tourism Exchange[…]
Cook Islands Sales Mission – United Kingdom
Whenever I have an opportunity to promote the Cook Islands, I am always excited. And, when an opportunity arose to present my Cook Islands clients to travel wholesalers and travel agents in the United Kingdom, I could not pass. I have just recently returned from a very successful sales mission to the UK. We were Read more about Cook Islands Sales Mission – United Kingdom[…]
Fiji – A new kind of adventure
When the owner of Crusoe’s Retreat asked if I would visit the resort in February, I said ‘of course!’. When he then mentioned that he would like me to cover as resort manager for a couple of weeks, I responded, ‘Absolutely!’. I am very fortunate to have just spent two weeks as Acting Manager at Read more about Fiji – A new kind of adventure[…]
TripAdvisor Fined for Fake Reviews
Check this out. TripAdvisor fined for fake reviews. What do you think?
Thanks Raro!
This has been one very productive and fun week in Rarotonga. Our meetings at the KOCI 2014 forum went very well, and a big thank you to the organizers. It was wonderful to sit and meet with wholesale travel companies, and to see their enthusiasm in promoting this amazing destination. This week, I was able Read more about Thanks Raro![…]
Rarotonga – Back Where I Belong!
Where else in the world can you land at 7:00a, clear Immigration and Customs, and arrive at your destination, cup of coffee in hand with toes in the sand, by 7:45a? I love Rarotonga! I am so very fortunate to be visiting the Cook Islands once again for the KOCI forum. Travel professionals from across Read more about Rarotonga – Back Where I Belong![…]
New Zealand Sales Mission – North America
I just finished up a fantastic two week Sales Mission, expertly organized by Tourism New Zealand’s amazing team, visiting cities across North America. A huge thank you goes out to the TNZ team, as well as all the great folks who traveled from New Zealand to join the sales mission. We met hundreds of great Read more about New Zealand Sales Mission – North America[…]
Wanaka – OK, I get it!
Now I get it. Spending a couple days in Queenstown, I quickly saw why this is such a popular destination. Tons of activities, lots of adventure, a vibrant town, dramatic mountains and lake views. This place is well-deserved of all it’s praise. But Wanaka. Wow. Wanaka is a gem. Located approximately an hour’s drive from Read more about Wanaka – OK, I get it![…]
Queenstown and a Bucket List Reduced
You know . . . when great opportunities present themselves, you simply MUST take advantage of them. That was me today. I had the opportunity to reduce my bucket list. Standing on the precipice, looking down at the meandering river below, cold crisp gorgeous spring morning, I had to ask myself: are you insane? Yes, Read more about Queenstown and a Bucket List Reduced[…]
New Zealand!
I am so very proud to announce that I have picked up a new client: Edgewater Resort, located on the shores of Lake Wanaka, in Wanaka New Zealand. I will be heading to New Zealand next week for a quick visit, to meet with the team at Edgewater Resort, and to see for myself what Read more about New Zealand![…]
Toronto
I am one lucky person! My sales trip to Toronto was highlighted by the opportunity to visit the Rogers Center (TWICE!) to see my Red Sox take on the Blue Jays. I would be lying if I didn’t admit that my dates for this visit were influenced by the baseball schedule. Yes, I did get Read more about Toronto[…]
Seattle & Portland – 2 Great and Diverse Cities
There are several great travel companies located in the Pacific Northwest, and I am very fortunate to be able to visit two of America’s great cities: Seattle and Portland. It most certainly doesn’t hurt that I was able to visit during hot, sunny days, where these two cities shined at their brightest. A great big Read more about Seattle & Portland – 2 Great and Diverse Cities[…]
Successful FTE Conference
A truly exhausting week of very productive meetings at the Fiji Tourism Exchange conference. I am thrilled with the results! The FTE meetings took place at the Sheraton Denarau. This was a great venue, and the FTE staff was extremely well organized. Very well done, and kudos to all involved. I return home very happy, Read more about Successful FTE Conference[…]
Fiji – FTE Conference
Having just arrived in Fiji, I am always struck by how much this place feels like home. Smiling, friendly faces, ease of travel, stunning beauty, and so much more. This week is the inaugural Fiji Tourism Exchange (taking over for the popular Bula Fiji Tourism Exchange), where travel companies from around the globe visit Fiji Read more about Fiji – FTE Conference[…]
Instagram & Vine for Travel
Remember that 80’s show Short Attention Span Theater? If you’re not already using short video clips for your marketing, you better start soon. CLICK HERE for an article on how travel products are using Vine and Instagram.
Complaints = Profitability
Strange but true. Spirit Airlines, a discount airline in the USA, receives more complaints per passenger than any other airline in America. And . . . Spirit Airlines is the most profitable airline in America. READ MORE
Is your independent travel agency profitable?
An update from ASTA on the profitability of travel agencies.
Starwood Hotels bans Shark Fin at all Hotels & Restaurants Worldwide
Good for you, Starwood. It’s about time.
Is your hotel/resort ready for the Chinese Tourism boom?
The next great growth in international tourism will be coming from China. CLICK HERE to read more. However, your hotel and resort needs to be ready for this new increase in business from China. From Hotel Compendiums in Chinese, emergency contacts who can speak Chinese, Food & Beverage options, and more – you need to Read more about Is your hotel/resort ready for the Chinese Tourism boom?[…]
Mobile Phone Users Rejoice!
The latest ruling by the European Union helps mobile phone users in Europe by (eventually) removing all roaming fees throughout all 28 countries. CLICK HERE to read more.
Global Climate Change and Small Island Nations
There can be no greater fear for small island nations than the threat of global climate change and the potential of rising seas. CLICK HERE to read more.
An Interesting Look at Arrival Statistics
There are many ways to look at Visitor Arrival Statistics. You have to consider the number of actual Tourists versus Visiting Friends & Relatives versus Business Travelers. Length of stay, average daily spend, and many more aspects also need to be examined. Lets take a look at Visitor Arrivals from a different perspective – Visitors Read more about An Interesting Look at Arrival Statistics[…]
Personal Recommendations still #1 Travel Source
It seems that the good, old fashioned Personal Recommendation is still King when it comes to how people choose their travel destination. CLICK HERE to read more.
What to do when your Destination’s image is tarnished
Costa Rica is feeling a bit of backlash from being removed from the Ethical Travel List. Long considered an eco-friendly destination, certain factors went in to having Costa Rica removed from this list. Like any ‘Top List’, criteria and judgement can be subjective. As a Resort, Property or Activity, you are certainly affected by your Read more about What to do when your Destination’s image is tarnished[…]
OTA Update of the Day
Orbitz, Kayak and TripAdvisor. If you can’t beat ’em, join ’em. CLICK HERE.
OTAs and Rate Parity
Sure, OTAs want the best possible rate from hotels. They are always seeking ‘exclusive’ offers for their websites. Yet, when one OTA finds another with lower rates, they scream about rate parity. The concept of “Guaranteed Best Rate” is a fallacy when everyone has the same rate. CLICK HERE to read about a recent court Read more about OTAs and Rate Parity[…]
Creative Resort Marketing – Clients on Twitter
Follow Creative Resort Marketing’s great clients on Twitter: Royale Takitumu Palm Grove Sunset Resort Crusoe’s Retreat Coconuts Beach Club Resort & Spa
Creative Resort Marketing on Social Media
Are you fully connected to Social Media sites? It’s not just Facebook anymore. Facebook Twitter Pinterest YouTube Vimeo LinkedIn Flickr Instagram Tumblr
Captive Audience – Airlines selling to Passengers
I guess the Sky Mall magazine just isn’t cutting it. Airlines are now looking to sell ground transfers, destination activities and more. CLICK HERE to read more.
TripAdvisor – Check Review AND Book Your Stay?
Interesting article about how TripAdvisor is links reviews with the opportunity to book a stay using your mobile device. CLICK HERE to read.
Creative Marketing Oregon-style
Now this is a very creative marketing campaign. Oregon’s Own Seven Wonders
Are Travel Shows past their usefulness?
A rather damning review of the New York Times Travel Show – and travel shows in general. Have formal Travel Shows outlived their usefulness? SKIFT Review of NY Times Travel Show
New York City
Off to New York City for some meetings and the NY Times Travel Show and to experience this ‘polar vortex’ for myself!
Air New Zealand – Safety in Paradise
Air New Zealand has it right – the Cook Islands truly are paradise.
THANKS Southern California!
We enjoyed a VERY successful series of events and meetings with some of our favorite travel wholesalers and travel agents in Southern California. It was fantastic meeting with old friends and new colleagues, and discussing the Cook Islands, Fiji and Samoa. The first day of the Long Beach Adventure Travel Show was also a great Read more about THANKS Southern California![…]
PATA Event – San Diego
A huge thank you goes out to all the wonderful PATA agents who attended our Cook Islands informational breakfast in San Diego. It was fantastic seeing you all, and thank you for your enthusiasm in learning more about the wonderful Cook Islands. We look forward to working with you all very closely, and hope to Read more about PATA Event – San Diego[…]
Cook Islands visits San Diego
A great big THANK YOU to Roseann, Wendy and the team at Outdoor Travel Adventures for hosting a Cook Islands night at Old Venice Restaurant in San Diego last night. Attendance at the event was fantastic, and the venue was perfect – even in the rare rain! Interest in the Cook Islands was very strong, Read more about Cook Islands visits San Diego[…]
New Cook Islands Tourism Office – North America
A great big congratulations goes out to John Petersen for his fantastic office-warming party. The new Cook Islands Tourism Office in North America is in Los Angeles, just off Century Blvd near LAX. JP brought in some local Cook Islanders to sing, drum, dance and perform at the opening of his new office. There was Read more about New Cook Islands Tourism Office – North America[…]
Are the big kids about to dominate the travel business?
Are you ready and prepared to promote and sell your travel product through non-traditional means? Google . . . Facebook . . . Apple . . . could dramatically change the landscape of how travelers shop for, and purchase their travel. CLICK HERE to read more.
Sunset Resort names Creative Resort Marketing North American Representative
Sunset Resort – Rarotonga appoints Creative Resort Marketing as North American Representative Sunset Resort, one of Rarotonga’s leading resorts, has named Creative Resort Marketing as its North American Sales & Marketing Representative. Creative Resort Marketing will assist Sunset Resort with all marketing and sales activities throughout North America, as well as assist with internet-based marketing. Read more about Sunset Resort names Creative Resort Marketing North American Representative[…]
The Cook Islands Visits San Diego
Join Outdoor Travel Adventures, Cook Islands Honeymoons & local Cook Islander Stephen Doherty at a Cook Islands Social! Paul Rec from Creative Resort Marketing will also be in attendance and will be discussing why the Cook Islands is one of his favorite places on earth! When: Thursday, February 6th from 5-7pm Where: Old Venice Restaurant at 2910 Cañon St, Read more about The Cook Islands Visits San Diego[…]
Los Angeles
A very quick whirlwind trip to Los Angeles! I was able to visit with the new offices for Cook Islands Tourism in North America, as well as visit some of my favorite wholesalers and travel industry people. Thanks for the great hospitality – and I will be back in L.A. in two weeks. See you Read more about Los Angeles[…]
Thanks Portland!
A great big thanks to the wonderful travel agents and wholesale reservation staff that I met during last week’s trip to Portland. It was wonderful to see you all. I always enjoy visiting Portland – it is one of the best and most unique cities in America. And, during my stay, I even had time Read more about Thanks Portland![…]
Where in the World is Creative Resort Marketing?
We are staying very busy at Creative Resort Marketing. Our travel plans for the next several weeks will bring us to: Portland – 16-18 January Los Angeles – 23-24 January Los Angeles/Long Beach/Orange County/San Diego – 5-8 February Long Beach Adventure Travel Show – 8 February New York – 26 February – 1 March New Read more about Where in the World is Creative Resort Marketing?[…]
Happy New Year 2014!
Happiest of New Year Celebrations to all, and may 2014 surpass all of your dreams.
Happy Holidays 2013
Happy Holidays! Paul Rec & Family (photo taken at One Foot Island, Aitutaki, Cook Islands on Thanksgiving Day, 2013)
Palm Grove – Beachfront Studio Renovations Sneak Peek
SNEAK PREVIEW of completed renovations at Palm Grove. The Beachfront Studio now has a brand new kitchen, a completely brand new bathroom, and a new and enlarged deck with super comfy sun chairs. These incredibly popular beachfront studios just got a whole lot nicer – and the nightly rate is not increasing at all Read more about Palm Grove – Beachfront Studio Renovations Sneak Peek[…]
KOCI Cook Islands Forum 2013
The Kia Orana Cook Islands 2013 Forum has just ended, and we are celebrating another very successful event. This week-long marketing forum brings together Cook Islands travel products with wholesale travel companies from around the world. The event is held in Rarotonga, the Capitol of the Cook Islands. Creative Resort Marketing attended these meetings, and Read more about KOCI Cook Islands Forum 2013[…]
Travel Trends for 2014
From TravelMarketReport.com, Robin Amster identifies six travel trends for 2014 and beyond. Among the important items: Pay attention to what’s important to the Millennials (18-30 year olds), cater to the service-oriented Senior Market, and provide a creative experience linking travelers with the ‘locals’. Click Here to read the whole article.
Virtual vs. Face to Face Meetings
There is no more effective and inexpensive method to reach out to a broad audience than through a Webinar. Virtual meetings has been one the hottest trends for years. However, nothing beats true, face-to-face meetings. Check out this interesting article by CLICKING HERE.
Crusoe’s Retreat – Looks Amazing
I just returned from a quick trip to Fiji to visit Crusoe’s Retreat, where we hosted our annual Marketing Conference. The weather could not have been nicer! Gorgeous warm days, with cool evenings – just perfect. We were lucky to have one free day, where the Crusoe’s team enjoyed a day out on the Sigatoka Off-Road Read more about Crusoe’s Retreat – Looks Amazing[…]
Seattle & Portland – Cook Islands Nights
Kia Orana to all my friends in Seattle and Portland, and Meitaki (Thank You) for attending the Cook Islands Night we hosted in your beautiful cities. It was great seeing you all and thanks for taking the time to visit with us. It’s always great talking about Royale Takitumu and Palm Grove. I was fortunate Read more about Seattle & Portland – Cook Islands Nights[…]
Oh, Canada!
A great big THANK YOU to all of my friends and colleagues throughout Canada. I just returned from the week-long Sunsational South Pacific Roadshow, and was fortunate enough to have presented on behalf of both Royale Takitumu and Palm Grove to hundreds of travel agents in Edmonton, Calgary, Victoria, Vancouver and Langley. The weather cooperated, Read more about Oh, Canada![…]
Coconuts Beach Club – THE BEST in Samoa
It’s been too long since my last visit to Coconuts Beach Club, but it didn’t take long to realize why Coconuts is simply THE BEST RESORT IN SAMOA! The property looks amazing, with lush gardens, beautiful water features, new outdoor seating areas around the bar/restaurant, the amazing pool deck with new furniture and umbrellas . Read more about Coconuts Beach Club – THE BEST in Samoa[…]
My home in Fiji – Crusoe’s Retreat
There’s something truly magical about waking up early on your first morning in Fiji. Strolling the lush gardens. Walking the deserted beach. The only sounds you hear are the sing song melodies of the birds, and the gently lapping waves upon the sand. I’m home again – back at Crusoe’s Retreat in Fiji. My visit Read more about My home in Fiji – Crusoe’s Retreat[…]