A great big VINAKA to all the wonderful travel agents who attended the past two weeks Fiji Roadshow. It was so great to meet with you all, and to discuss how Yasawa Island Resort & Spa is the perfect location for your romance clients. I appreciate you taking the time to attend the seminars, and Read more about Vinaka![…]
We are so very thrilled to be celebrating our 15th year at Creative Resort Marketing. The past 15 years have passed by so quickly! Our travels have taken us around the globe, and we have been so very fortunate to have met literally thousands of travel agents and tens of thousands of consumers. We remain Read more about Happy Birthday – To Us![…]
No one ever said I never learn my lessons. After last month’s successful but very long day in Burbank, I decided to fly in the previous night and wake up refreshed for my full day of meetings. Arriving into Bob Hope Burbank Airport, it was a longer walk to the rental car facility than it Read more about Burbank – Do-over![…]
With one day of meetings in Westlake Village, I figured that I could fly into Burbank, pop over for my meetings, and fly home that night. Well, on paper it looked pretty easy. . . My first flight departed Denver at 5:00a. This means a 3:15a wake up call. Because there are very limited nonstop Read more about Burbank – One Day[…]
(not actual size!) I just returned from a very quick trip to Las Vegas for a travel agent breakfast. It is often easy to forget just how large Las Vegas is, and the massive hotel and casino properties. The next hotel looks so close, but it is such a long walk between them. The sheer Read more about Las Vegas[…]
Another trip to Seattle, and another stack of credit card receipts from my favorite coffee houses. Seriously. The coffee really is that good. And also, my sales calls and appointments went great. Perhaps it was the constant rush of caffeine?
This week I was very fortunate to have meetings throughout Southern California. First stop was Westlake Village. After some great meetings there, we drove down to Los Angeles and the LAX area. With meetings in Orange, Costa Mesa and Newport Beach, we were then off to San Diego. Four days, hundreds of miles driven, loads Read more about Driving though SoCal[…]
No rest for the weary! After a very successful week in Fiji attending the Fiji Tourism Expo, I had to immediately depart after my last meeting on Friday so I could travel to Long Beach CA for this weekend’s Scuba Show. Advertised as the Diving Event of the Year, the Scuba Show has been in Read more about Scuba Show Long Beach[…]
There is a very cool website called Flight Diary, which allows you to track all of your flights. In doing so, I notice that the one airport I visit most often, and by far, is LAX. Not only do I travel to Los Angeles for regular meetings, but LAX is also the gateway I use Read more about Los Angeles[…]
Its that time of year again – DEMA! And this year, it is in Las Vegas. DEMA is the world’s largest Scuba Dive Expo. This year, I will be exhibiting at DEMA on behalf of Paradise Taveuni. This is an enormous show, and it is always great fun to walk through the many aisles, looking Read more about DEMA 2016 – Las Vegas[…]
Attention all of our friends in Southern California and the Bay Area: We will be exhibiting at the Travel & Adventure Shows in both Long Beach and the Bay Area. Los Angeles Travel & Adventure Show: 27-28 February Long Beach Convention Center Bay Area Travel & Adventure Show – 5-6 March Santa Clara Convention Center Read more about Travel & Adventure Shows[…]
Check this out. TripAdvisor fined for fake reviews. What do you think?
There are several great travel companies located in the Pacific Northwest, and I am very fortunate to be able to visit two of America’s great cities: Seattle and Portland. It most certainly doesn’t hurt that I was able to visit during hot, sunny days, where these two cities shined at their brightest. A great big Read more about Seattle & Portland – 2 Great and Diverse Cities[…]
Remember that 80’s show Short Attention Span Theater? If you’re not already using short video clips for your marketing, you better start soon. CLICK HERE for an article on how travel products are using Vine and Instagram.
Strange but true. Spirit Airlines, a discount airline in the USA, receives more complaints per passenger than any other airline in America. And . . . Spirit Airlines is the most profitable airline in America. READ MORE
An update from ASTA on the profitability of travel agencies.
Good for you, Starwood. It’s about time.
The next great growth in international tourism will be coming from China. CLICK HERE to read more. However, your hotel and resort needs to be ready for this new increase in business from China. From Hotel Compendiums in Chinese, emergency contacts who can speak Chinese, Food & Beverage options, and more – you need to Read more about Is your hotel/resort ready for the Chinese Tourism boom?[…]
The latest ruling by the European Union helps mobile phone users in Europe by (eventually) removing all roaming fees throughout all 28 countries. CLICK HERE to read more.
There can be no greater fear for small island nations than the threat of global climate change and the potential of rising seas. CLICK HERE to read more.
There are many ways to look at Visitor Arrival Statistics. You have to consider the number of actual Tourists versus Visiting Friends & Relatives versus Business Travelers. Length of stay, average daily spend, and many more aspects also need to be examined. Lets take a look at Visitor Arrivals from a different perspective – Visitors Read more about An Interesting Look at Arrival Statistics[…]
It seems that the good, old fashioned Personal Recommendation is still King when it comes to how people choose their travel destination. CLICK HERE to read more.
Costa Rica is feeling a bit of backlash from being removed from the Ethical Travel List. Long considered an eco-friendly destination, certain factors went in to having Costa Rica removed from this list. Like any ‘Top List’, criteria and judgement can be subjective. As a Resort, Property or Activity, you are certainly affected by your Read more about What to do when your Destination’s image is tarnished[…]
Orbitz, Kayak and TripAdvisor. If you can’t beat ’em, join ’em. CLICK HERE.
Sure, OTAs want the best possible rate from hotels. They are always seeking ‘exclusive’ offers for their websites. Yet, when one OTA finds another with lower rates, they scream about rate parity. The concept of “Guaranteed Best Rate” is a fallacy when everyone has the same rate. CLICK HERE to read about a recent court Read more about OTAs and Rate Parity[…]
Follow Creative Resort Marketing’s great clients on Twitter: Royale Takitumu Palm Grove Sunset Resort Crusoe’s Retreat Coconuts Beach Club Resort & Spa
Are you fully connected to Social Media sites? It’s not just Facebook anymore. Facebook Twitter Pinterest YouTube Vimeo LinkedIn Flickr Instagram Tumblr
I guess the Sky Mall magazine just isn’t cutting it. Airlines are now looking to sell ground transfers, destination activities and more. CLICK HERE to read more.
A rather damning review of the New York Times Travel Show – and travel shows in general. Have formal Travel Shows outlived their usefulness? SKIFT Review of NY Times Travel Show
We enjoyed a VERY successful series of events and meetings with some of our favorite travel wholesalers and travel agents in Southern California. It was fantastic meeting with old friends and new colleagues, and discussing the Cook Islands, Fiji and Samoa. The first day of the Long Beach Adventure Travel Show was also a great Read more about THANKS Southern California![…]
Are you ready and prepared to promote and sell your travel product through non-traditional means? Google . . . Facebook . . . Apple . . . could dramatically change the landscape of how travelers shop for, and purchase their travel. CLICK HERE to read more.
Sunset Resort – Rarotonga appoints Creative Resort Marketing as North American Representative Sunset Resort, one of Rarotonga’s leading resorts, has named Creative Resort Marketing as its North American Sales & Marketing Representative. Creative Resort Marketing will assist Sunset Resort with all marketing and sales activities throughout North America, as well as assist with internet-based marketing. Read more about Sunset Resort names Creative Resort Marketing North American Representative[…]
A very quick whirlwind trip to Los Angeles! I was able to visit with the new offices for Cook Islands Tourism in North America, as well as visit some of my favorite wholesalers and travel industry people. Thanks for the great hospitality – and I will be back in L.A. in two weeks. See you Read more about Los Angeles[…]
A great big thanks to the wonderful travel agents and wholesale reservation staff that I met during last week’s trip to Portland. It was wonderful to see you all. I always enjoy visiting Portland – it is one of the best and most unique cities in America. And, during my stay, I even had time Read more about Thanks Portland![…]
We are staying very busy at Creative Resort Marketing. Our travel plans for the next several weeks will bring us to: Portland – 16-18 January Los Angeles – 23-24 January Los Angeles/Long Beach/Orange County/San Diego – 5-8 February Long Beach Adventure Travel Show – 8 February New York – 26 February – 1 March New Read more about Where in the World is Creative Resort Marketing?[…]
From TravelMarketReport.com, Robin Amster identifies six travel trends for 2014 and beyond. Among the important items: Pay attention to what’s important to the Millennials (18-30 year olds), cater to the service-oriented Senior Market, and provide a creative experience linking travelers with the ‘locals’. Click Here to read the whole article.