Happy Birthday – To Us!

We are so very thrilled to be celebrating our 15th year at Creative Resort Marketing. The past 15 years have passed by so quickly! Our travels have taken us around the globe, and we have been so very fortunate to have met literally thousands of travel agents and tens of thousands of consumers. We remain Read more about Happy Birthday – To Us![…]

Scuba Show Long Beach

No rest for the weary! After a very successful week in Fiji attending the Fiji Tourism Expo, I had to immediately depart after my last meeting on Friday so I could travel to Long Beach CA for this weekend’s Scuba Show. Advertised as the Diving Event of the Year, the Scuba Show has been in Read more about Scuba Show Long Beach[…]

Seattle & Portland – 2 Great and Diverse Cities

There are several great travel companies located in the Pacific Northwest, and I am very fortunate to be able to visit two of America’s great cities: Seattle and Portland. It most certainly doesn’t hurt that I was able to visit during hot, sunny days, where these two cities shined at their brightest. A great big Read more about Seattle & Portland – 2 Great and Diverse Cities[…]

Is your hotel/resort ready for the Chinese Tourism boom?

The next great growth in international tourism will be coming from China.  CLICK HERE to read more.  However, your hotel and resort needs to be ready for this new increase in business from China.  From Hotel Compendiums in Chinese, emergency contacts who can speak Chinese, Food & Beverage options, and more – you need to Read more about Is your hotel/resort ready for the Chinese Tourism boom?[…]

An Interesting Look at Arrival Statistics

There are many ways to look at Visitor Arrival Statistics.  You have to consider the number of actual Tourists versus Visiting Friends & Relatives versus Business Travelers.  Length of stay, average daily spend, and many more aspects also need to be examined. Lets take a look at Visitor Arrivals from a different perspective – Visitors Read more about An Interesting Look at Arrival Statistics[…]

What to do when your Destination’s image is tarnished

Costa Rica is feeling a bit of backlash from being removed from the Ethical Travel List. Long considered an eco-friendly destination, certain factors went in to having Costa Rica removed from this list. Like any ‘Top List’, criteria and judgement can be subjective. As a Resort, Property or Activity, you are certainly affected by your Read more about What to do when your Destination’s image is tarnished[…]

OTAs and Rate Parity

Sure, OTAs want the best possible rate from hotels. They are always seeking ‘exclusive’ offers for their websites. Yet, when one OTA finds another with lower rates, they scream about rate parity. The concept of “Guaranteed Best Rate” is a fallacy when everyone has the same rate. CLICK HERE to read about a recent court Read more about OTAs and Rate Parity[…]

THANKS Southern California!

We enjoyed a VERY successful series of events and meetings with some of our favorite travel wholesalers and travel agents in Southern California. It was fantastic meeting with old friends and new colleagues, and discussing the Cook Islands, Fiji and Samoa.  The first day of the Long Beach Adventure Travel Show was also a great Read more about THANKS Southern California![…]

Sunset Resort names Creative Resort Marketing North American Representative

Sunset Resort – Rarotonga appoints Creative Resort Marketing as North American Representative Sunset Resort, one of Rarotonga’s leading resorts, has named Creative Resort Marketing as its North American Sales & Marketing Representative.  Creative Resort Marketing will assist Sunset Resort with all marketing and sales activities throughout North America, as well as assist with internet-based marketing. Read more about Sunset Resort names Creative Resort Marketing North American Representative[…]

Thanks Portland!

A great big thanks to the wonderful travel agents and wholesale reservation staff that I met during last week’s trip to Portland. It was wonderful to see you all. I always enjoy visiting Portland – it is one of the best and most unique cities in America. And, during my stay, I even had time Read more about Thanks Portland![…]

Where in the World is Creative Resort Marketing?

We are staying very busy at Creative Resort Marketing. Our travel plans for the next several weeks will bring us to: Portland – 16-18 January Los Angeles – 23-24 January Los Angeles/Long Beach/Orange County/San Diego – 5-8 February Long Beach Adventure Travel Show – 8 February New York – 26 February – 1 March New Read more about Where in the World is Creative Resort Marketing?[…]